Search Engine Optimization (SEO) Services
Learn about how Akron Search Marketing can help your business be found more often online and grow your digital presence on Google.
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Search Engine Optimization Services
Search Engine Optimization (commonly referred to as SEO) is the process of optimizing your website and online presence in order to grow your business’s visibility on search engines like Google & Bing and in turn, increase traffic to your website.
Search engines use bots to crawl pages throughout the world wide web and compile information about those pages into an index. Algorithms then analyze all of the pages in this index and determine the order in which these pages should appear for a given search query, taking into account hundreds of “ranking factors” to make this decision. In layman’s terms, SEO is about influencing these ranking factors so that search engines rank your pages higher in the results.
We take a multi-faceted, data-driven approach when it comes to improving a website’s search rankings, starting with a full website audit focusing on immediate areas of opportunity. Next, we perform in-depth keyword research and apply our findings based on specific business goals. Once that’s complete, we take a granular approach to , making technical tweaks, and creating the most valuable content possible for a particular search query.
Businesses We’ve Helped With SEO:
Grow Your Search Traffic With Expert SEO Consulting
SEO is not a one-size-fits-all discipline; each website has unique needs that need to be addressed for optimal search rankings. Our 1-on-1 SEO consulting services delivers an individualized approach that will help ensure your website is set up for the best possible search engine success.
Our Tried & True Process To SEO Success
Research & Strategy
Proper research is the most important step in the SEO process, and depending on your website’s individual needs, our planning phase usually includes some combination of the following: an SEO audit & benchmarking, technical site analysis, comprehensive keyword research, a review of the search engine results page (SERP) and an overview of your competition.
Additionally, we strive to fully understand your specific business needs & objectives through ongoing conversations with relevant stakeholders. Using all of this information combined, we’re able to delicately craft the perfect search engine optimization strategy for your website.
Implementation & Optimization
After our in-depth auditing, research, and planning process, we’ll work closely with you & your team to implement our strategy to your website.
This might include, but certainly isn’t limited to, improvements to metadata, on-page optimization, internal linking, new content development, and technical changes on the backend. You can be sure that any changes made to your site are designed to increase your rankings & grow your search traffic.
Maintenance & Monitoring
You can’t improve what you can’t measure, so we make sure that our SEO process involves ongoing analysis and reporting designed to monitor the impact that our optimizations are having on your rankings. Based on our gathered from Google Analytics, Google Search Console, Ahrefs, SEMRUSH, Screaming Frog, and other reporting tools we use, we’ll make the appropriate shifts in our SEO strategy to ensure that our efforts are getting the most bang for your buck.
When It Comes To SEO, We Cover All of The Bases
SEO has been constantly evolving since its inception, and now there are over 200 factors that Google takes into consideration when assigning rankings to websites in its index. At Akron Search Marketing, we try to be as thorough as possible to ensure that your site is in the best possible position to rank well on the search engine results page. Below are just some of the elements that we analyze when auditing a website:
- Title tags
- Meta descriptions
- H1 – H6 tags
- Page vs. SERP titles
- Open Graph tags
- Page Speed Insights
- Core Web Vitals
- Page compression
- Image alt text
- Image redirects
- Blocked resources
- 404 pages
- 4xx pages
- Broken images
- URL optimization
- 3xx redirects
- Sitemap development
- Orphaned pages
- Internal linking
- Duplicate content
- Canonicalization issues
- HTTPS/HTTP mixed content
- Broken links
- Broken redirects
- Redirect chains
- Structured data
- Anchor texts
- Internal linking
- Competitive landscape
- SERP Analysis
- Crawl depth
- Site architecture
- Content uniqueness
- Word count
- Conversion optimization
- User intent
- Expertise, authority, trust (E-A-T)
Frequently Asked Questions About Search Engine Optimization
What is Search Engine Optimization (SEO)?
Ah, SEO, the mysterious acronym that pops up everywhere when it comes to online marketing. But what exactly does it mean? Well, allow us to shed some light on this digital enigma. SEO stands for Search Engine Optimization, and it’s all about helping your website rank higher in search engine results. Picture yourself walking down a crowded street, searching for a specific store. You’d probably be more likely to enter the stores on the first few blocks, right? That’s because those stores have prime real estate. Well, SEO works in a similar way – it helps your website become prime real estate on search engine results pages.
How Does SEO Work?
So, how does SEO actually work? It’s a bit like a secret recipe with a pinch of keywords, a sprinkle of quality content, and a dash of technical wizardry. Search engines like Google use complex algorithms to determine which websites deserve the top spots in their results. SEO is the art of making your website more attractive to these algorithms by optimizing its design, content, and structure. By strategically using relevant keywords, creating engaging content, and ensuring your site is user-friendly, SEO helps search engines understand what your website is all about and how valuable it is to users.
How Does Akron Search Marketing Help?
At Akron Search Marketing, we specialize in harnessing the power of SEO to boost your website’s visibility and drive more organic traffic your way. Our team of SEO wizards will work closely with you to understand your business goals and develop a tailored strategy to elevate your online presence. So whether you’re a local business in Akron or beyond, we’re here to help you conquer the digital landscape and achieve SEO success. Remember, with a sprinkle of SEO magic, your website can become the shining star that search engines can’t resist.
Why should I pay someone to do SEO?
First and foremost, SEO is a specialized field that requires expertise and knowledge of ever-evolving search engine algorithms. These algorithms determine how websites are ranked, and they are constantly changing. SEO professionals stay up to date with these changes and know the most effective strategies to optimize your website accordingly. By partnering with an SEO expert, you can tap into their expertise and ensure your website is being optimized to its fullest potential.
Additionally, SEO is a time-consuming process that demands consistent effort and attention. You probably have enough on your plate already, especially as you navigate the college admissions process. Handing over your SEO responsibilities to a professional allows you to focus on other important tasks while knowing that your website’s optimization is in capable hands. This can be a huge time-saver and alleviate some of the stress associated with managing your online presence.
Moreover, SEO is not just about keywords and content. It also involves technical aspects such as website speed, mobile optimization, and user experience. These factors can significantly impact your website’s performance in search engine rankings. SEO experts have the tools and expertise to identify and address any technical issues that may be hindering your website’s visibility and user experience. By entrusting these professionals with the task of optimizing your website’s technical aspects, you can enhance its overall performance and increase your chances of attracting more visitors.
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