Search Engine Optimization (SEO) Services
Learn about how Akron Search Marketing can help your business be found more often online and grow your digital presence on Google.
Learn More About Our Search Engine Optimization Process
If you want to be found online, reach your ideal customers, and grow your business, then you need Search Engine Optimization. Without a plan for SEO in place, you’ll quickly be left in the dust by your more “search-savvy” competitors.
Search Engine Optimization (commonly referred to as SEO) is the process of optimizing your website and online presence in order to grow your business’s visibility on search engines like Google & Bing and in turn, increase traffic to your website.
Search engines use bots to crawl pages throughout the world wide web and compile information about those pages into an index. Algorithms then analyze all of the pages in this index and determine the order in which these pages should appear for a given search query, taking into account hundreds of “ranking factors” to make this decision. In layman’s terms, SEO is about influencing these ranking factors so that search engines rank your pages higher in the results.
Through our years of SEO experience, we’ve developed battle-tested search engine optimization & SEO management strategies that is bound to increase your website’s search traffic, and in turn, increase your revenue. We know that SEO is more than just stuffing a page full of awkward keywords and hoping that search engines will rank your content in return; SEO is about creating the most value for a searcher, and at Akron Search Marketing, we know how to do just that.
We take a multi-faceted, data-driven approach when it comes to improving a website’s search rankings, starting with a full website audit focusing on immediate areas of opportunity. Next, we perform in-depth keyword research and apply our findings based on specific business goals. Once that’s complete, we take a granular approach to , making technical tweaks, and creating the most valuable content possible for a particular search query.
Businesses We’ve Helped With SEO:
Grow Your Search Traffic With Expert SEO Consulting
SEO is not a one-size-fits-all discipline; each website has unique needs that need to be addressed for optimal search rankings. Our 1-on-1 SEO consulting services delivers an individualized approach that will help ensure your website is set up for the best possible search engine success.
Our Tried & True Process To SEO Success
Research & Strategy
Proper research is the most important step in the SEO process, and depending on your website’s individual needs, our planning phase usually includes some combination of the following: an SEO audit & benchmarking, technical site analysis, comprehensive keyword research, a review of the search engine results page (SERP) and an overview of your competition.
Additionally, we strive to fully understand your specific business needs & objectives through ongoing conversations with relevant stakeholders. Using all of this information combined, we’re able to delicately craft the perfect search engine optimization strategy for your website.
Implementation & Optimization
After our in-depth auditing, research, and planning process, we’ll work closely with you & your team to implement our strategy to your website.
This might include, but certainly isn’t limited to, improvements to metadata, on-page optimization, internal linking, new content development, and technical changes on the backend. You can be sure that any changes made to your site are designed to increase your rankings & grow your search traffic.
Maintenance & Monitoring
You can’t improve what you can’t measure, so we make sure that our SEO process involves ongoing analysis and reporting designed to monitor the impact that our optimizations are having on your rankings. Based on our gathered from Google Analytics, Google Search Console, Ahrefs, SEMRUSH, Screaming Frog, and other reporting tools we use, we’ll make the appropriate shifts in our SEO strategy to ensure that our efforts are getting the most bang for your buck.
When It Comes To SEO, We Cover All of The Bases
SEO has been constantly evolving since its inception, and now there are over 200 factors that Google takes into consideration when assigning rankings to websites in its index. At Akron Search Marketing, we try to be as thorough as possible to ensure that your site is in the best possible position to rank well on the search engine results page. Below are just some of the elements that we analyze when auditing a website:
- Title tags
- Meta descriptions
- H1 – H6 tags
- Page vs. SERP titles
- Open Graph tags
- Page Speed Insights
- Core Web Vitals
- Page compression
- Image alt text
- Image redirects
- Blocked resources
- 404 pages
- 4xx pages
- Broken images
- URL optimization
- 3xx redirects
- Sitemap development
- Orphaned pages
- Internal linking
- Duplicate content
- Canonicalization issues
- HTTPS/HTTP mixed content
- Broken links
- Broken redirects
- Redirect chains
- Structured data
- Anchor texts
- Internal linking
- Competitive landscape
- SERP Analysis
- Crawl depth
- Site architecture
- Content uniqueness
- Word count
- Conversion optimization
- User intent
- Expertise, authority, trust (E-A-T)
Let's Work Together!
If your website’s SEO is struggling, then it might be time to get expert help from one of Akron & Northeast Ohio’s top SEO strategists.
Cuyahoga Falls, Ohio